Digital Marketing

An effective landing page is the foundation of successful online marketing. It is something that CONVERTS! In creating an ad online, the main goal is to make people visit your page after they go through your ads and you want them to take action. That's exactly what a landing page does for you. A good, persuasive landing page grabs the attention of visitors and compels them to complete a conversion.

A/B Testing or split testing is an invaluable marketing tactic comparing to versions of a webpage or app. It is a great way to increase conversions by testing out marketing content that best resonates with your audience. Find out how to use this marketing technique to maximize fundraising efforts for your nonprofit.