I am mobile, you are mobile, and the world is mobile as well. To be precise, we live in Mobile era where mobile phones are not merely used for communication but plenty of uses as well. Doesn’t it matter who you are? A buyer or a seller, a seeker or provider there is a room in Mobile Apps Store for all. Remember the time when mobile phones were not smart! With the advent of mobile applications; the world has confined your fingertips. Whatever mobile phone you own, from whichever brand it may belong to; the app store with names Android Play Store and iOS App Store has all the applications for you. Mobile app development is a big market these days. Here are 12 reasons as to why your business should have a mobile app:

1. A Platform to Earn: The first and foremost reason to have an Android Mobile Application or iOS Mobile App is they make you earn out of none. You can monetise your mobile application with Pay Per Download or various In-App Purchases. So, even you don’t sell product or services; you can also earn for sharing information like the apps those share tips, general knowledge, recipes and tricks or DIYs.
2. A Stand on Social Media: It is through apps that you can be tagged on social media platforms such as Instagram, Facebook, Twitter, WhatsApp, SnapChat and lot more. The apps will share information not only about your product or services but organisations as well. They are easy to share and talk about.
3. Creates A Brand Image: When your business owns a mobile application; it automatically forms a brand image. Every time one goes to Play Store or iOS App Store, the presence of your app in the search list creates a curiosity to know more about you. Thus, you become a brand when people try to know more about what you are and what you do.
4. Easy Exhibition of Products and Services: It is through the mobile application you can exhibit your products and services. The organisations like Jabong, Myntra, Flipkart, Amazon, ShopClues, Limeroad, Book My Show, Book My Trip etc. sell more through the mobile apps in comparison to their websites.
5. Increases Visibility: The presence of your mobile application in the play store creates a buzz about you in the mobile users. People may not search for you on internet websites but your presence in the play store would for sure increases your visibility. The app stores categorise various applications based on their usability. Thus, if you are an organisation that deals with the instant news updates, you would easily be seen in the News category of the mobile app store.
6. No Promotion Charges: Mobile app development has saved the cost of promotion for your organisation as well. The presence in the Android Play Store and iOS App Store promotes you free of cost. If your mobile app is developed perfectly, people will come to know about you through the download itself. Happy users do word-of-mouth publicity.
7. Offers Fast Service: The mobile apps save so much of users’ time by being handy and accessible anywhere. The end user can shop and be informed about you from wherever they are. The mobile phones are handy, and so are the mobile applications. Even if a person is not buying from the application, at least he can learn or query about it.
8. Provides Hands-On Information: Information is the lifeline of any organisation-end user relationship. Remember, people will only know you when they are informed about you. Mobile app development is an easy way to share the same with you. Let users know, who you are, what you do, how you do and why you do something. The more they know you, the more earn from them.
9. Quicker Customer Feedback: The mobile applications are a quicker source of serving your customers. The products/services could be sold, queried about and be complained easily through them. For people who surf while on the move; the apps are the handy way of communicating with the authorised persons.
10. Simplifies Customer Engagement: The organisations can be touch with their customers through continuous notifications about the updates in the respective mobile application. The organisation can send push notifications about the running discounts, special offers and last hour’s deals to attract customers easily and effectively. This, in turn, promotes the application and upsurges installs.
11. Turns Users into Buyers: The mobile apps are an easy way to covert the users into buyers. Let say, your organisation deals into applications that edit pictures and make collages; the free user will happily buy a filter if the freely available filters are effective and attractive. Thus, from a free user, you get a paid user.
12. Way to Be Recognized Globally: You may be an organisation; that is established in a small town, or you may be a startup as well, these mobile apps are an easy way to be gets recognised on the international level. As the app stores are same for all nations, so you just have to make yourself presentable enough; so that people are triggered to download you. Thus, you are known globally being in any nation.