{"id":3563,"date":"2019-03-15T06:35:02","date_gmt":"2019-03-15T06:35:02","guid":{"rendered":"http:\/\/www.nsquareit.com\/blog\/?p=3563"},"modified":"2019-03-15T06:35:02","modified_gmt":"2019-03-15T06:35:02","slug":"marketing-strategy-web-design-agency-dubai","status":"publish","type":"post","link":"https:\/\/www.nsquareit.com\/blog\/marketing-strategy-web-design-agency-dubai\/","title":{"rendered":"Marketing strategy of web design agency Dubai"},"content":{"rendered":"<p>Marketing is a complete nightmare with the positioning and marketing of <strong><a href=\"http:\/\/www.si3.ae\/website-design\/\">Web Design Agency Dubai<\/a><\/strong>.\u00a0Each first company proudly declares itself to be &#8220;a young dynamically developing digital full-cycle agency&#8221; &#8211; and as a result, all players merge into a single, gray, faceless mass.\u00a0We will discuss how to avoid this, and how to form a competent marketing strategy for the development of your company.<\/p>\n<h4><strong>Introduction<\/strong><\/h4>\n<p>The strategy is a living document that you write for yourself.\u00a0Its goal is to define the vector of <strong><a href=\"http:\/\/www.si3.ae\/web-development\/\">Website Development<\/a><\/strong>, set key goals and describe the ways to achieve them in terms of marketing aspect.<\/p>\n<ul>\n<li>The strategy should be constantly updated, supplemented and revised.\u00a0The market is changing rapidly, the situation in Dubai &#8211; and if you write a &#8220;document-monument&#8221; just to be, it is unlikely to help.\u00a0Needless to say, we should try to do everything that is written in the strategy, otherwise, again, the meaning will be lost.<\/li>\n<li>Write in a normal human language, without bureaucracy &#8211; you write for yourself, your employees, people who understand the specifics of the business.<\/li>\n<\/ul>\n<h4><strong>Fixing the current situation<\/strong><\/h4>\n<p>To begin with, we need to fix the current situation &#8211; to understand from which point we will start our vector of development.<\/p>\n<ul>\n<li>Specify several key points that characterize your situation at the moment.\u00a0For example, &#8220;A strong team of technical specialists&#8221;, &#8220;a great demand for mobile development services.&#8221;\u00a0Specify weaknesses, for example, &#8220;small management experience in management&#8221;, &#8220;lack of quality customer service.&#8221;<\/li>\n<li>List the values of the main indicators.\u00a0In each company, KPIs may differ, but we list the basic ones:\n<ul>\n<li>Gross revenue, turnover<\/li>\n<li>Company staff<\/li>\n<li>Normal rate + overhead factor<\/li>\n<li>Number of completed projects for the period<\/li>\n<li>Number of clients supported<\/li>\n<li>Site Attendance<\/li>\n<li>Number of lead\/presales<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4><strong>Strategic objectives, KPI, Milestones<\/strong><\/h4>\n<p>After fixing the current situation, we need to specify the second point of the vector &#8211; that to which we aspire.\u00a0Planning horizon makes sense to set in the range from six months to one and a half years.\u00a0The longer term does not make sense, the market, instruments, competitive environment and macro-factors of the economy change too fast.<\/p>\n<ul>\n<li>We distinguish the most important, 2-4 points.\u00a0For example, &#8220;Leave on turnover of 1 million Dirhams&#8221; or &#8220;enter the top 10 companies specializing in corporate websites of industrial companies in Dubai, or&#8221; form a promotion department of 3 people, get 5 customers in the direction &#8220;<\/li>\n<li>We list the planned KPI values.\u00a0The composition is more convenient to take the same as in the previous section &#8211; so it will be more convenient to compare.<\/li>\n<li>We distinguish a number of Milestones &#8211; these are semantic points (not KPIs) that are not drawn to strategic goals but are also important.\u00a0For example, &#8220;Redesigned its own website&#8221;, &#8220;Launched SLA in support&#8221;, &#8220;The process of cold sales was built&#8221;, &#8220;A series of business breakfasts for customers&#8221;.<\/li>\n<\/ul>\n<p>We accompany all of this with simple, understandable comments and explanations were necessary to market <strong><a href=\"http:\/\/www.si3.ae\/web-development\/\">web development agency in Dubai<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I do not pretend that this structure of the document is the only true one, but in my experience, this format has always justified itself.<\/p>\n","protected":false},"author":1,"featured_media":3562,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64],"tags":[],"class_list":["post-3563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-design-development"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - 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