{"id":2808,"date":"2019-03-29T06:01:54","date_gmt":"2019-03-29T06:01:54","guid":{"rendered":"https:\/\/www.nsquareit.com\/blog\/?p=2808"},"modified":"2019-03-29T06:01:54","modified_gmt":"2019-03-29T06:01:54","slug":"ibm-unica-campaign-management","status":"publish","type":"post","link":"https:\/\/www.nsquareit.com\/blog\/ibm-unica-campaign-management\/","title":{"rendered":"IBM Unica Campaign Management"},"content":{"rendered":"<h3><b>What is IBM Unica Campaign Management?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">IBM Campaign (<\/span><i><span style=\"font-weight: 400;\">formerly Unica Campaign) <\/span><\/i><span style=\"font-weight: 400;\">is a software designed for the purpose of campaign management. Unica provides a unique GUI\u2019s to design, execute, and measure customer-driven communication across all marketing channels. This software also stores contact and response history that enable the user to know which customers have responded to which offers over the time.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Campaign management tools should be chosen with care to truly make a difference to marketing programs.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">IBM Campaign enables you to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Construct a targeted, ongoing dialogue <\/b><span style=\"font-weight: 400;\">using data available from local and third-party repositories dealing with past interactions, as well as current behaviors and events, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Govern campaign logic and delivery,<\/b><span style=\"font-weight: 400;\"> which includes segmentation, field creation, exclusions, the ability to execute email, and mobile SMS campaigns.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Reuse building blocks of campaign management <\/b><span style=\"font-weight: 400;\">incorporating audiences, offers and other exclusion rules.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Perfectly measure and report marketing activities<\/b><span style=\"font-weight: 400;\"> to improve insights, decision making and accountability.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Choose either an on-premise or cloud deployment model, <\/b><span style=\"font-weight: 400;\">whichever preferred.<\/span><\/li>\n<\/ul>\n<h3><b>IBM Unica products<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">IBM Unica products deliver outstanding customer experiences over multiple channels. This extraordinary customer treatment enhances loyalty and drive revenue growth. Below are the major Unica products discussed:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><b>IBM Campaign<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Automates marketing programs through advanced campaign management.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><b>IBM Interact<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Delivers personalized reports across different marketing channels.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><b>IBM Contact Optimization<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This platform regulates the optimal contact policy for personalized customers.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><b>IBM Marketing Operations<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This tool is used to deal with marketing campaigns quickly and rapidly by taking into account the processes, budgets and expenses.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><b>IBM Opportunity Detect<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Deals with customer behavior by applying event and pattern detection.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><b>IBM Distributed Marketing<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Enable field marketing teams to customize corporate marketing campaigns for local use.<\/span><\/p>\n<p><em><strong>IBM marketing tools<\/strong><\/em><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><b>Omni-channel marketing<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Enhances customer engagement, increases user satisfaction and thereby increase in sales by enabling seamless individual experiences.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><b>Real-time personalization<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Interacts with relevant and personalized marketing for promoting interactions. Here, there is an opportunity to engage customers with your brand.<\/span><\/p>\n<h3><strong>How does Unica Work?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">When working on IBM Campaign, it pays to understand what the software is doing behind the scenes. Nearly every time you add a box in a Unica flow chart, it creates a temporary database table with just a list of ids. A simple select statement will run and save a table like the one shown in the image below. When you then link that select box to another one it uses the first temporary table as its starting point. This makes the queries more efficient by starting with a smaller base at each new level.<\/span><\/p>\n<p><b>Joining a temporary Table<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If we use any of the Unica process boxes (as in below image). We need to connect the source input to the previous Unica process box, provided both are at the same level.<\/span><\/p>\n<p><b>Figure:<\/b><span style=\"font-weight: 400;\"> Unica Process Box Options<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the figure below is a section from a Unica flow chart containing 2 select boxes. The first box has 6 members, the second box starts with those 6 members when applying the next level of criteria. You will see that the preceding process box limits the volume of the subsequent process box.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What this means in terms of behind the scenes process is shown in the figure below:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The figure above shows that we have joined a temporary table of 6 customer id\u2019s to another schema table and then applied some additional criteria (in this case age &lt;=72). Unica will treat this as a 2 table join. The first table only has 6 customer ids in it; the second is a full table of all customers. The query will be very quick because it uses the indexes in the 2<\/span><span style=\"font-weight: 400;\">nd<\/span><span style=\"font-weight: 400;\"> table and effectively only has to query against 6 records. The result of this will be a new Unica temporary table of only 3 records. Nearly every time you run a select query it will only store the results of that query as a list of ids. This is demonstrated in the flow chart image below\u2026 each step in the flow chart will be referencing or creating a new temporary table.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instances where Unica will store more fields in the temporary table are:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">An extract box, which keeps all fields from the extract TAB.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A persistent Derived field will be stored as long as the audience level doesn\u2019t change.<\/span><\/li>\n<\/ol>\n<h3><b>IBM Campaign Use Cases<\/b><\/h3>\n<p><a href=\"https:\/\/tekslate.com\/ibm-unica-campaign-training\/\"><span style=\"font-weight: 400;\">IBM Unica Campaign<\/span><\/a><span style=\"font-weight: 400;\"> is hosted on behalf of clients, to provide access to the customer data for the purpose of marketing and service campaigns. This tool is used by both analytics teams and marketers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">IBM Campaign can be utilized for both simple as well as complex data selections whose requirements include splitting &#8216;contacts&#8217; by channel based on data that is available.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Marketing automation, set and forget<\/b><span style=\"font-weight: 400;\"> &#8211; only remember when there is an issue and are alerted when there are failure triggers<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Resource management<\/b><span style=\"font-weight: 400;\"> &#8211; allows resources to focus on items within Unica or outside.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Can handle complex data sets<\/b><span style=\"font-weight: 400;\"> &#8211; and large amounts of data<\/span><\/li>\n<\/ul>\n<h3><b>The key system functionalities<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create and used multiple data source inputs from multiple data types<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Merge, manipulate &amp; segment customer data into groups<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create selection criteria of campaign target list and response<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create and manage offers and communications<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create a control group for campaign performance tracking<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Generate a target list in predefined format to integrate with execution channels<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create strategic segments for frequently used criteria<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Store contact history and response history data.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Automate life cycle and event driven communications<\/span><\/li>\n<\/ul>\n<h3><b>Conclusion&#8230;<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">IBM Unica includes many modules from opportunity detection to campaign execution. It allows complex list building and also allows for better management of contact points, and automation using scripts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The more data you have, the more likely IBM Campaign is recommended over the other tools in the market. It is an absolute EMM (Enterprise Marketing Management) solution. It helps one gain all the marketing requirements right from traditional channels to the evolving digital channels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This advanced omnichannel <\/span><b>campaign management<\/b><span style=\"font-weight: 400;\"> application enables marketers to execute deep segmentation over various data sources to convey tailored messages to vast volumes of contacts.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IBM Campaign Software serves the purpose of campaign management. The software designs, executes, measures, stores and responds to custom-driven communications around various channels.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-2808","post","type-post","status-publish","format-standard","hentry","category-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IBM Unica Campaign Management - NSquareIT<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nsquareit.com\/blog\/ibm-unica-campaign-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IBM Unica Campaign Management - NSquareIT\" \/>\n<meta property=\"og:description\" content=\"IBM Campaign Software serves the purpose of campaign management. The software designs, executes, measures, stores and responds to custom-driven communications around various channels.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nsquareit.com\/blog\/ibm-unica-campaign-management\/\" \/>\n<meta property=\"og:site_name\" content=\"NSquareIT\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-29T06:01:54+00:00\" \/>\n<meta name=\"author\" content=\"NSquareIT\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"NSquareIT\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.nsquareit.com\/blog\/ibm-unica-campaign-management\/\",\"url\":\"https:\/\/www.nsquareit.com\/blog\/ibm-unica-campaign-management\/\",\"name\":\"IBM Unica Campaign Management - NSquareIT\",\"isPartOf\":{\"@id\":\"https:\/\/www.nsquareit.com\/blog\/#website\"},\"datePublished\":\"2019-03-29T06:01:54+00:00\",\"dateModified\":\"2019-03-29T06:01:54+00:00\",\"author\":{\"@id\":\"https:\/\/www.nsquareit.com\/blog\/#\/schema\/person\/89a9a31d0938ea47d70306bdaca33a05\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.nsquareit.com\/blog\/ibm-unica-campaign-management\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.nsquareit.com\/blog\/ibm-unica-campaign-management\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.nsquareit.com\/blog\/ibm-unica-campaign-management\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.nsquareit.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"IBM Unica Campaign Management\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.nsquareit.com\/blog\/#website\",\"url\":\"https:\/\/www.nsquareit.com\/blog\/\",\"name\":\"NSquareIT\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.nsquareit.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.nsquareit.com\/blog\/#\/schema\/person\/89a9a31d0938ea47d70306bdaca33a05\",\"name\":\"NSquareIT\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.nsquareit.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2aae590fac1e32352c6d1b917eddfd683ad5bd50d4f06fa2977d04850bd5032b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2aae590fac1e32352c6d1b917eddfd683ad5bd50d4f06fa2977d04850bd5032b?s=96&d=mm&r=g\",\"caption\":\"NSquareIT\"},\"url\":\"https:\/\/www.nsquareit.com\/blog\/author\/digitaladmin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"IBM Unica Campaign Management - NSquareIT","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.nsquareit.com\/blog\/ibm-unica-campaign-management\/","og_locale":"en_US","og_type":"article","og_title":"IBM Unica Campaign Management - NSquareIT","og_description":"IBM Campaign Software serves the purpose of campaign management. The software designs, executes, measures, stores and responds to custom-driven communications around various channels.","og_url":"https:\/\/www.nsquareit.com\/blog\/ibm-unica-campaign-management\/","og_site_name":"NSquareIT","article_published_time":"2019-03-29T06:01:54+00:00","author":"NSquareIT","twitter_card":"summary_large_image","twitter_misc":{"Written by":"NSquareIT","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.nsquareit.com\/blog\/ibm-unica-campaign-management\/","url":"https:\/\/www.nsquareit.com\/blog\/ibm-unica-campaign-management\/","name":"IBM Unica Campaign Management - NSquareIT","isPartOf":{"@id":"https:\/\/www.nsquareit.com\/blog\/#website"},"datePublished":"2019-03-29T06:01:54+00:00","dateModified":"2019-03-29T06:01:54+00:00","author":{"@id":"https:\/\/www.nsquareit.com\/blog\/#\/schema\/person\/89a9a31d0938ea47d70306bdaca33a05"},"breadcrumb":{"@id":"https:\/\/www.nsquareit.com\/blog\/ibm-unica-campaign-management\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.nsquareit.com\/blog\/ibm-unica-campaign-management\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.nsquareit.com\/blog\/ibm-unica-campaign-management\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.nsquareit.com\/blog\/"},{"@type":"ListItem","position":2,"name":"IBM Unica Campaign Management"}]},{"@type":"WebSite","@id":"https:\/\/www.nsquareit.com\/blog\/#website","url":"https:\/\/www.nsquareit.com\/blog\/","name":"NSquareIT","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.nsquareit.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.nsquareit.com\/blog\/#\/schema\/person\/89a9a31d0938ea47d70306bdaca33a05","name":"NSquareIT","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.nsquareit.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2aae590fac1e32352c6d1b917eddfd683ad5bd50d4f06fa2977d04850bd5032b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2aae590fac1e32352c6d1b917eddfd683ad5bd50d4f06fa2977d04850bd5032b?s=96&d=mm&r=g","caption":"NSquareIT"},"url":"https:\/\/www.nsquareit.com\/blog\/author\/digitaladmin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.nsquareit.com\/blog\/wp-json\/wp\/v2\/posts\/2808","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nsquareit.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nsquareit.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nsquareit.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nsquareit.com\/blog\/wp-json\/wp\/v2\/comments?post=2808"}],"version-history":[{"count":1,"href":"https:\/\/www.nsquareit.com\/blog\/wp-json\/wp\/v2\/posts\/2808\/revisions"}],"predecessor-version":[{"id":4629,"href":"https:\/\/www.nsquareit.com\/blog\/wp-json\/wp\/v2\/posts\/2808\/revisions\/4629"}],"wp:attachment":[{"href":"https:\/\/www.nsquareit.com\/blog\/wp-json\/wp\/v2\/media?parent=2808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nsquareit.com\/blog\/wp-json\/wp\/v2\/categories?post=2808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nsquareit.com\/blog\/wp-json\/wp\/v2\/tags?post=2808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}