An inbound marketing is very carefully defined term. It means that, time is gone when sales and marketing people used to disturb buyers. Now they attract them. In this modern word it is very necessary to draw a line between engaging a buyer and harassing them. Our professional world revolves around buyers so upsetting them is apparently not an option. How to select the best marketing option? What to choose? How to get a suitable solution?

Firstly, you should know what are your options?

There are two options that you get for inbound marketing:

1) WordPress

In simple terms, WordPress is a CMS that allows you to build or create a website and post blogs and manage them. One does not require having technical knowledge to use WordPress. It is easy and popular CMs for the starters.

2) HubSpot

HubSpot, in layman’s terms is software that includes managing website and blogs with other features like analytics, social media, landing pages, CTAs, emails, optimized for mobile and tablet use.

What should you choose?

If you just want to establish a website or update posts and blogs, use WordPress. As we know, WordPress is a customizable CMS tool that can be tweaked to do anything and everything. It started just as a CMS and blogging tool; many businesses now host their website on WordPress too, which is going perfectly fine. WordPress is easy to use and free of cost. Create a website, update it with blogs and post on regular basis and make it SEO-friendly to rank among top SERPs.

On the other side, HubSpot is a content optimization system often confused with content management system. HubSpot assists you to create contacts, company, and deal records. All three of these objects are associated with one another and can be edited and customized. HubSpot is easy to use and gives quick results. You just build a website, post blogs and build personalized contacts, make your content SEO-friendly with suggestion, design calls-to-action that your visitors can’t help clicking and personalize messaging based on location, traffic source, device, persona, with no requirement of coding.

Did you choose your option?

Now, here we come in picture. NSquareIT is a digital marketing agency for all your web solutions. We provide various services, one of which is HubSpot. Our developers are there for you 24*7 to solve and update all your HubSpot needs. HubSpot CMS is one of our specialties. Our experienced team is there to make your HubSpot CMS experience even better.

Author : Jam S.